Design Challenge #1: Ginger Beer
As a busy design studio we have so little time to do ‘pretty things just because‘ … so, i thought it would be nice to start a regular studio challenge. Inspired by other designers / photographers (think local designer Renato Pequito with his lovely daily 20min challenge / the 365 flickr-ites ) – i thought it was about time we do something to push skills, ideas, and also something to have a little fun with.
So whats the big idea?
Well, think of it as one big creative challenge. You literally can decide everything from logo, style, colour, name, messages …. everything! But the most importantly its about trying new things and being creative to actually finish a design, and then application to a real thing (yes, a real thing i.e. not gathering pixel dust on your harddrive). Plus, its not a competition, its about learning and trying things out.
And therein lies the challenge.
- Think of a name
- Design a beer label to be applied with the following info: 8% / 1pt.
- 2 hours max
So what happened?
Well, firstly, let’s say that turnout was poor – with only myself and michael producing final items on time! I’m still being promised designs, but hey, lets see what happens next time.
Alex’s approach was to almost produce a mini-poster inspired by the DIY punk artwork of the 90′s, produced predominantly by photocopying and felt tip pens and loved the fact that the brew is so powerful (at 9%ish) and that it is silent and deadly, and ninja rhymes with ginger. Get in!
Michael’s approach was to provide a simple process for production and printing within a traditional style and was inspired by Drunken youthful nights powered by Hofmeister mixed with a lethal dose of N64 games and the fact that if you say ‘ginger beer’ in an australian accent, it sounds like ‘ginger bear’. Genius!