We were asked to create the branding and identity for a new restaurant and to design various collateral materials, as well as the interior of the restaurant and the exterior.
We wanted to create something contemporary and different for a ‘street food’ Indian eatery. Working with Blanket Communications we developed the identity. We had a photoshoot with the fantastic model Sandy K and the waiters from Mint & Mustard and Chai Street, to help drive the illustrative elements and style for the rest of the brand. We were looking for Bollywood meets Grand Theft Auto. The photos were then used as references and illustrated to create the main assets for brand itself.
Main Branding Items
Behind the Scenes: The Making of Chai Street
Shop Interior Details