We wanted to create something contemporary and different for a ‘street food’ Indian eatery. Working with Blanket Communications we developed the identity using a photoshoot with the fantastic model Sandy K to help drive the illustrative elements and style for the rest of the brand. We were looking for Bollywood meets Grand Theft Auto. All the male characters within the menus were actually the waiting staff from Chai Street and the Mint and Mustard – but in disguise with 70′s bollywood-style wigs and moustaches.
Identity design, Interior design and consultation, Website design & build, Advertising photography & illustration, Exterior signage and window graphic design & installation, Marketing materials and menu designs.