They needed a campaign to raise awareness of their mission, so media partners Blanket devised a plan to send them back in time to the 1970s where it all began. The Insurers were created and each member of the team was set their own persona to take on board.
In addition to their normal identity and branding, we were drafted to produce concepts and ideas for producing visuals for the materials based on a 1970′s theme. The deliverables / results were a days photoshoot (including planning), epic movie-style poster montage, bubblegum cards, 40th Logo and lots of collateral.
To view The Insurers videos and to make a donation to this really good cause: